Beyond summer: the value of seasonal content
Why destinations benefit from showing more than the high season
So what about the shoulder season?
It’s a familiar pattern for many destinations. Summer sells itself. Hotels are full, restaurants are booked, and the same sun-drenched visuals circle through social media. Meanwhile, the rest of the year remains underrepresented. Both in marketing and in the minds of travelers.
Most content creators focus on the same moments in the same season. The result? Every destination starts to look the same. Social media is filled with the same summer images. Golden hours. Bikini bodies tanning by the aquamarine waters. All beautiful (and content we love to make too), but not showing the full story of a place
Three reasons why seasonal content makes the difference
It spreads attention accross the year
Not just in who visits when, but also in when people see your destination online. Low season is when people spend more time indoors, scroll more and plan future trips. That’s when your content needs to be visible and should inspire new guests.
It appeals to different kind of travelers
Some people travel for quiet and are actually put-off by the high season crowds. These people are mostly drawn to authentiqueness, stillness, the magic of experiencing that magical viewpoint all on their own. By reaching this audience, you will tap into a whole new target group.
it adds visual depth to your brand
A destination has more than one mood. When every image looks like high season, it’s easy to scroll past. But show a quiet trail in October, or a crisp morning in March, and people stop. Contrast brings clarity. Using seasonal imagery adds rhythm, layering and emotion to your content.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”
— Squarespace